Brand strategising
It is said that Great Products and Services deserve a Great Brand. We are also assured that when building a new brand, people will choose to acquire it from us without shopping around because Smart Digital spreads a strong word of recommendation of You in its powerful and cost-effective form of marketing.
Our agency offers a comprehensive package of strategy servicing inclusive all you need to refresh anew, reposit, overhaul, or launch your brand:
- Kickoff meetings
- Competitors’ research
- Brand and product naming exercising
- Message mapping
- Brand positioning
- Brand storytelling and messaging guidelines
- Logo and visual identifying
Business marketing programming
We’ve been partnering with manufacturing companies long enough to know that traditional B2B marketing leaves behind the majority of customers who prefer to begin their buyer’s journey online. Our deep expertise across digital platforms and marketing disciplines leads to a unique, holistic approach to manufacturing digital marketing that delivers dramatically higher returns on investment than typical agencies that silo their services.
No matter how complex or specialized your offering is, our creative content and design team can translate it into a benefit-focused story that will resonate with your customers — and change the conversation from cost and features only to the underlying value of your brand. And that’s what sets you apart from competitors and allows you to overcome the challenges of parity and commodification.
SMM
Smart Digital CEL provides social media strategy consulting for companies who want to learn how they can harness the power of social media to grow their business, as well as social media retainer services for companies who would prefer to let us manage their social media presence. We believe social media strategy is part of a content and digital marketing strategy. If you don’t create and own great content, your social media strategy doesn’t have a leg to stand on. And if your website isn’t built around a strong call-to-action and conversion strategy, your fans and followers don’t have anywhere to go. When you have both — great content and a clear strategy — and you combine them with a strong social media strategy, your success is amplified and your ROI is unmistakable.
We’re different from most other social media marketing firms, because our talk is backed by two things: solid, metric-driven analysis and tracking and content creating strategy that will drive clicks to your website.
Target marketing solutioning
Smart Digital CEL targeted marketing is a tactic that contrasts with broader approaches aiming to raise awareness. It starts with defining “who” specifically as a good fit for a product or service and delivering personalized messages directly to that targeted audience. This is very different than starting with “what” the promotional message is and expecting audiences to react to it. When you start with the "what," the marketer may not know who will respond to a message or if it is relevant to them. There are so many ways to execute targeted campaigns that can help grow your business. With access to the right information, you can host a webinar or event that pertains directly to your key prospects. Be sure to invite relevant speakers, cover topics of interest, and share knowledge to help you grow relationships. You can create content that speaks directly to a key audience and their needs and challenges. Crafting a targeted email marketing campaign that uses a certain tone or promotes a personal message that will appeal to the recipient is another way to leverage this tactic. Tailoring the homepage of your website so the message resonates with the visitor can also make a big impact.
Influencer marketing campaigning
Influencer marketing is now a mainstream form of online marketing. It is also important to realize that most influencers have systematically built a keen and enthusiastic audience. It is not accidental that these people follow influencers rather than a brand. The audience doesn't really care less about your brand. They only care about the opinions of the influencers.
We assume that influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers — individuals who have a dedicated social following and are viewed as experts within their niche. Here Influencer marketing works because of the high amount of trust that social influencers have built up with their following. And recommendations from them serve as a form of social trust to your brand’s potential customers.
Website design and development
The best web designs take planning, experience, talent and execution.
Smart Digital CEL starts with analysis, research and planning followed by architecture, wireframing and content creation. Once completed we move on to award winning web design and SEO driven content including copywriting, photography and video. With the planning behind us, the design and content assets in place the website development stage begins. Our development process takes place on the best website platforms and use the best web development languages. We add tools and applications that produce results. The end result, award winning website design, strong SEO and a website ready to take on any inbound or digital marketing strategy you can throw at it.
Video producing
Integrating high-quality, professional video into your marketing strategy may seem unattainable — but it’s not.
One of the advantages of working with Smart Digital’s marketing team is access to our many in-house specialists — including video experts. Our video production services department has the equipment and expertise necessary to script, shoot, edit, produce and distribute your video effectively, and in a way that aligns with and supports your marketing goals.
